Thoughts and reflections on human behaviour, design and research, from questions I’m exploring today to ideas and projects I’ve revisited over the years.
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What happens when we skip the process?
A quote from Alan Fletcher has stayed with me since my design studies. Sixteen years later, working with AI has made me wonder what we learn through the process, even when the result looks perfectly fine.
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Never Again Must Masada Fall: An Editorial Design Project (2011)
A look back at my 2011 editorial-design project on youth and military service in Israel, exploring the tension between personal narratives and social structures through typography, photography and a two-part publication.
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Ungleich: Violence and Media (2012)
A look back at my 2012 bachelor’s thesis: one newspaper, two contrasting visual styles, and a question about how media attract our attention to violence.
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When everything feels important: How MaxDiff and Conjoint sharpen product decisions
Navigating product development requires effective prioritisation methods. MaxDiff and Conjoint Analysis improve decision-making by revealing relative value among competing options, something simple surveys cannot provide.
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Designing a Video-Call Interface with People with Cognitive Disabilities (2015)
Revisiting my Master’s research on a video-call interface designed with people with cognitive disabilities: what participants taught me about communication, optional assistance and the limits of a small prototype evaluation.
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Chasing High CSAT? Why Satisfaction Scores Will Dip
Did you ever get that weird feeling when your latest customer‑satisfaction score suddenly shows more 3s and 2s than 5s? You’re not alone. We all love a shiny metric, especially when it connects directly to business results. But the dream of holding your CSAT at “very satisfied” forever is just that, a dream. Humans simply…
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From Overload to Clarity: My Learnings Using a Research Repository in UX
Research repositories aren’t just about storing insights—they’re tools for fostering empathy and upskilling teams. In this article, I share what I’ve learned about balancing usability, maintaining order, and empowering teams to grow their UX expertise by using a UX Research Repository.
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The Hidden Costs of Cutting UX
I explore how the absence of UX research leads to substantial long-term consequences, including increased customer churn, operational costs, and damage to business success.
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Unlocking Business Success ROI with User Research
If you are an avid consumer of social media, you may have come across the TikTok: ”I’m looking for a man in finance…”. If you now feel the urge to smash your phone against the wall, please read on so that I can make the connection ;). As UX people “we” understand that user research…
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Designing Inclusive Interfaces: A Guide for Accessibility
How are requirements for users with special needs considered in the design process? This article deals with the increasing demand to create inclusiveness through User Experience.
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Cognitive Crash Dummies – GOMS
Measuring effectiveness and efficiency without involvement of real users, by conducting a formal evaluation with GOMS.
New writing, occasionally
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