Navigating product development requires effective prioritisation methods. MaxDiff and Conjoint Analysis improve decision-making by revealing relative value among competing options, something simple surveys cannot provide.

After a decade, the topic of accessibility is being prioritized in Germany with the new Accessibility Strengthening Act. This provides an opportunity to revisit my Master’s thesis from 2014 on creating inclusive communication through a user-friendly video telephony interface to empower individuals with cognitive disabilities.

Did you ever get that weird feeling when your latest customer‑satisfaction score suddenly shows more 3s and 2s than 5s? You’re not… Read more: Chasing High CSAT? Why Satisfaction Scores Will Dip