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When everything feels important: How MaxDiff and Conjoint sharpen product decisions
Navigating product development requires effective prioritisation methods. MaxDiff and Conjoint Analysis improve decision-making by revealing relative value among competing options, something simple surveys cannot provide.
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A Video Call Interface for Cognitively Impaired Users
After a decade, the topic of accessibility is being prioritized in Germany with the new Accessibility Strengthening Act. This provides an opportunity to revisit my Master’s thesis from 2014 on creating inclusive communication through a user-friendly video telephony interface to empower individuals with cognitive disabilities.
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Chasing High CSAT? Why Satisfaction Scores Will Dip
Did you ever get that weird feeling when your latest customer‑satisfaction score suddenly shows more 3s and 2s than 5s? You’re not alone. We all love a shiny metric, especially when it connects directly to business results. But the dream of holding your CSAT at “very satisfied” forever is just that, a dream. Humans simply…
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From Overload to Clarity: My Learnings Using a Research Repository in UX
Research repositories aren’t just about storing insights—they’re tools for fostering empathy and upskilling teams. In this article, I share what I’ve learned about balancing usability, maintaining order, and empowering teams to grow their UX expertise by using a UX Research Repository.
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The Hidden Costs of Cutting UX
I explore how the absence of UX research leads to substantial long-term consequences, including increased customer churn, operational costs, and damage to business success.
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Unlocking Business Success ROI with User Research
If you are an avid consumer of social media, you may have come across the TikTok: ”I’m looking for a man in finance…”. If you now feel the urge to smash your phone against the wall, please read on so that I can make the connection ;). As UX people “we” understand that user research…
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Paul Pagel, M.Sc. 