https://paulpagel.com/2026/04/10/maxdiff-conjoint/https://paulpagel.com/wp-content/uploads/2026/04/hot-pot-feast-on-conveyor-belt.pngHot pot feast on conveyor belthttps://paulpagel.com/wp-content/uploads/2026/04/choosing-lunch-at-the-restaurant.pngChoosing lunch at the restaurantThe real challenge is not finding good options. It is choosing between them.https://paulpagel.com/wp-content/uploads/2026/04/survey-vs-maxdiff-comparison-infographic.pngSurvey vs MaxDiff comparison infographicWhy standard ratings often flatten priorities. In a simple survey, several features can score well at the same time because they are judged in isolation. MaxDiff introduces decision pressure by forcing respondents to choose between competing options.https://paulpagel.com/wp-content/uploads/2026/04/research-methods-for-product-decisions.pngResearch methods for product decisionsDifferent methods help at different moments. Qualitative research helps build early understanding, MaxDiff and Conjoint help when options compete for attention, and CSAT or support signals help monitor where visible friction is already occurring.2026-04-10T22:25:41+00:00monthlyhttps://paulpagel.com/2025/10/12/video-call-interface/https://paulpagel.com/wp-content/uploads/2025/10/c2610490-d9ad-4a10-b57a-1a5d86abd09a_rw_3840.jpgVideo call platform zoom (Photo by Sigmund on Unsplash) https://paulpagel.com/wp-content/uploads/2025/10/ecbe8b31-5a9b-49d1-b039-76ca05e785ba_rw_600.pngFrühes Konzept-Bild "Freundeskresi" aus Master-Arbeithttps://paulpagel.com/wp-content/uploads/2025/10/9df27ac1-c660-47d8-8497-61c795fdf5b7_rw_3840.jpgExemplary Focus Group setting ( Photo by AllGo - An App For Plus Size People on Unsplash).https://paulpagel.com/wp-content/uploads/2025/10/54718c26-cf4e-417d-b18d-ad5f5aa45bd3_rw_1200.png54718c26-cf4e-417d-b18d-ad5f5aa45bd3_rw_1200The diagram shows the users' success distribution in percent. The tasks B, D, E, which have a high failure rate, are to be emphasised.https://paulpagel.com/wp-content/uploads/2025/10/b3f16392-3ace-47e7-9016-21c46b0c8cce_rw_1200.jpgLow fidelity Prototype "Freundeskreis"https://paulpagel.com/wp-content/uploads/2025/10/c85f625f-f32e-4f06-b510-ddaf402424f8_rw_1200.pngInteractive Prototype: "Freundeskreis"https://paulpagel.com/wp-content/uploads/2025/10/bda47a10-3502-42e4-8150-d982635f386f_rw_1200.jpgVisualisation of clickable prototype with AI assistant "Billie"https://paulpagel.com/wp-content/uploads/2025/10/9c67ae6d-a881-4a12-8915-2c628b447f33_rw_1200.png9c67ae6d-a881-4a12-8915-2c628b447f33_rw_12002025-10-12T14:53:29+00:00monthlyhttps://paulpagel.com/2025/08/02/chasing-high-csat-why-satisfaction-scores-will-dip/https://paulpagel.com/wp-content/uploads/2025/08/generating-an-illustration-that-fits-to-the-title-chasing-high-1.pnggenerating-an-illustration-that-fits-to-the-title-chasing-highhttps://paulpagel.com/wp-content/uploads/2025/08/generating-an-illustration-that-fits-to-the-title-chasing-high.pnggenerating-an-illustration-that-fits-to-the-title-chasing-highhttps://paulpagel.com/wp-content/uploads/2025/08/customer-satisfaction-vs-the-human-tendency-to-baseline-satisfaction.pngcustomer-satisfaction-vs-the-human-tendency-to-baseline-satisfactionhttps://paulpagel.com/wp-content/uploads/2025/08/pexels-photo-6898859.jpegpexels-photo-6898859.jpegPhoto by ROMAN ODINTSOV on <a href="https://www.pexels.com/de-de/foto/lebensmittel-essen-urlaub-kunst-6898859/" rel="nofollow">Pexels.com</a>https://paulpagel.com/wp-content/uploads/2025/08/classical-heart-rate-monitor-with-curve.pngclassical-heart-rate-monitor-with-curvehttps://paulpagel.com/wp-content/uploads/2025/08/heart-rate-monitor-for-csat.pngheart-rate-monitor-for-csathttps://paulpagel.com/wp-content/uploads/2025/08/heart-rate-monitor.pngheart-rate-monitor2025-08-09T22:08:13+00:00monthlyhttps://paulpagel.com/2025/01/19/from-overload-to-clarity-my-learnings-using-a-research-repository-in-ux/https://paulpagel.com/wp-content/uploads/2025/01/create-a-highly-detailed-sharp-focused-image-that-visually-represents-the-2.pngcreate-a-highly-detailed-sharp-focused-image-that-visually-represents-thehttps://paulpagel.com/wp-content/uploads/2025/01/create-a-highly-detailed-sharp-focused-image-that-visually-represents-the-1.pngcreate-a-highly-detailed-sharp-focused-image-that-visually-represents-thehttps://paulpagel.com/wp-content/uploads/2025/01/create-a-highly-detailed-sharp-focused-image-that-visually-represents-the.pngcreate-a-highly-detailed-sharp-focused-image-that-visually-represents-thehttps://paulpagel.com/wp-content/uploads/2025/01/image.pngimage2025-01-19T17:28:59+00:00monthlyhttps://paulpagel.com/2024/12/18/cutting-ux/https://paulpagel.com/wp-content/uploads/2024/12/5_why-cutting-ux-is-risky.png5_Why-Cutting-UX-is-Riskyhttps://paulpagel.com/wp-content/uploads/2024/12/3_the-timeline-of-ux-impact-1.png3_The-Timeline-of-UX-Impacthttps://paulpagel.com/wp-content/uploads/2024/12/3_the-timeline-of-ux-impact.png3_The-Timeline-of-UX-Impacthttps://paulpagel.com/wp-content/uploads/2024/12/4_why-ux-is-business-critical.png4_Why-UX-is-Business-Critical2025-01-12T14:06:28+00:00monthlyhttps://paulpagel.com/2023/11/05/inclusive-design/https://paulpagel.com/wp-content/uploads/2024/11/bbd81-ee50f590-2fce-417a-9fab-3f36d382a5f0_rw_1200.pngee50f590-2fce-417a-9fab-3f36d382a5f0_rw_1200Matrix of cognitive impairment and cognitive functions. Reflects the cognitive functions of the user group affected by cognitive impairment. Analogous to the grey scale: the higher the number, the stronger the link between impairment and cognitive performance (Jokisuu et. al. 2012).https://paulpagel.com/wp-content/uploads/2024/11/43c0a-7c18c174-3b1e-412c-b08a-b0b6706daa23_rw_1200.jpg7c18c174-3b1e-412c-b08a-b0b6706daa23_rw_1200Person using a Braille writer (Photo by Sigmund on Unsplash) 2024-12-31T14:02:06+00:00monthlyhttps://paulpagel.com/articles/2024-12-21T15:30:55+00:00weekly0.6https://paulpagel.com/contact/2024-11-10T19:13:49+00:00weekly0.6https://paulpagel.com/2024/08/17/unlocking-business-success-roi-with-user-research/https://paulpagel.com/wp-content/uploads/2024/11/daa88-article20240817.pngarticle20240817Ulock Business Success with User Research2024-08-17T22:00:38+00:00monthlyhttps://paulpagel.com/2023/10/29/goms/https://paulpagel.com/wp-content/uploads/2024/11/452e3-50fca7bb-57b4-497c-b6b6-38c2d7907f73_rw_1200.png50fca7bb-57b4-497c-b6b6-38c2d7907f73_rw_1200https://paulpagel.com/wp-content/uploads/2024/11/82cc5-7ba2462e-f8df-42bb-8740-bcf7e4fc2f6a_rw_1200.png7ba2462e-f8df-42bb-8740-bcf7e4fc2f6a_rw_1200https://paulpagel.com/wp-content/uploads/2024/11/c243a-bbb006de-22ce-4a20-9401-6eaa8c43e4ad_rw_1920.pngbbb006de-22ce-4a20-9401-6eaa8c43e4ad_rw_1920https://paulpagel.com/wp-content/uploads/2024/11/e5df8-5c011429-8263-4cc1-89f5-5914bb3b453d_rw_1200.png5c011429-8263-4cc1-89f5-5914bb3b453d_rw_12003 steps to create a GOMS model & visualise the operating sequences with CogTool taken from B. E. John 2014).https://paulpagel.com/wp-content/uploads/2024/11/23ca7-3e379920-5789-4637-9fdd-90f53be5bf5c_rw_600.jpg3e379920-5789-4637-9fdd-90f53be5bf5c_rw_600https://paulpagel.com/wp-content/uploads/2024/11/86591-797bdb0e-4975-4c77-81ae-6860c3f916ff_rw_1200.png797bdb0e-4975-4c77-81ae-6860c3f916ff_rw_1200https://paulpagel.com/wp-content/uploads/2024/11/22dd4-c7d781d3-2e4a-4d12-8d8d-6e512f30669d_rw_1920.jpgc7d781d3-2e4a-4d12-8d8d-6e512f30669d_rw_19202023-11-05T13:25:13+00:00monthlyhttps://paulpagel.com/privacy-policy/2023-11-04T17:25:12+00:00weekly0.6https://paulpagel.comdaily1.02026-04-10T22:25:41+00:00